Last night I went to hear Henry Jenkins give a talk at the University of Westminster.  He’s doing an unusual thing - at least it was a new one on me - a tour to promote ‘Spreadable Media’, a book that won’t come out for another six months, long after this particular tour is finished.  Interestingly, Jenkins is as concerned with spreading his ideas, its seems, in advance of publication, as he is selling the book.  On the other hand, Jenkins is an academic with a full-time, probably very well paid, job, so his attitude toward book sales is likely a little different than mine.  ...