Branded: Typing Version (2002)

“Branded: Typing Version” (a working title) is the first of Pullinger’s e-literary texts published online and the only one which she coded herself, using JavaScript. It was created during the author’s fellowship at trAce when she was learning the basics of HTML and exploring hypertext structure as a literary tool. Pullinger made the work public on 31st May 2002 in her online “Transition Journal” (also coded by herself), describing it as “a little hypertext” based on the story of “Branded”. In all of her subsequent digital works, she collaborated with designers and programmers in order to focus on the writing of the text and how to use new media tools to augment the story instead of dealing with coding and visual design herself. In January 2003, when Pullinger started working with Talan Memmott on her first collaboration, “Branded” (based on the same story she had used for “Branded: Typing Version”), the artist noted: “Early days yet, but am very excited about the idea of making a piece that will actually look good, as well as function in the way I intend.”